A Sales Enablement Charter is a document that sets out your enablement goals and objectives and outlines the activities to achieve your desired outcomes. It essentially functions as your business plan, your roadmap, and your guide for implementation of your sales enablement initiatives.
A...
Sometimes corporate jargon even confuses people in corporations. Consider the term Channel Partner. Its definition is cloudy.
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Two competing sales representatives are presenting a proposal for the same type of product to the same prospect.
“Rep A” is presenting the prospect with a generic proposal. Her supplier provided her with a locked-down PDF that cannot be edited or personalized. Why?
Many (most?)...
When selling in a highly competitive environment, a sales rep’s ability to get the right information when needed can mean the difference between success and failure.
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Successful companies spend hundreds of thousands or millions to create their brand strategy and promote it over time. In every customer touchpoint, CMOs and brand managers strive to ensure that their product/company message is on brand.
To be “on ...
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