Brand Wings

Blog tagged as Indirect Sales

The Importance of a Content Management System (CMS) for Sales Teams

02.07.23 12:51 PM By Jason Kammes - Comment(s)
The Importance of a Content Management System (CMS) for Sales Teams

Content is an essential sales tool to help customers make informed buying decisions.  From assessing needed product features and functionality, to reviewing case studies and testimonials, providing customers with access to the right information at the right time can make all the difference in h...

Customer Spaces

12.17.22 01:54 PM By Jason Kammes - Comment(s)
Customer Spaces

Brand Wings allows your sellers to easily share assets with current and potential customers.  While helpful, there are times when your sellers may want to provide an organized and professional collection of sales-supporting digital assets to a group of customers.  With our latest release, ...

What Motivates Customers to Buy?

07.19.22 06:47 PM By Jason Kammes - Comment(s)
What Motivates Customers to Buy?

You’re about to meet with a customer.  You’ve done your research and have learned about their circumstances.  You have some ideas regarding how you might help the customer achieve a better outcome. 

 

Now how do you start off the conversation? 

 

One approach is to introduc...

What is a sales enablement Charter and why do you need one?

05.05.22 01:16 PM By Jason Kammes - Comment(s)
What is a sales enablement Charter and why do you need one?

A Sales Enablement Charter is a document that sets out your enablement goals and objectives and outlines the activities to achieve your desired outcomes.  It essentially functions as your business plan, your roadmap, and your guide for implementation of your sales enablement initiatives. 


A...

Sales Team Types

08.25.21 02:21 PM By Gregory Salzman - Comment(s)
Sales Team Types
Many organizations sell their products and services through a variety of channels, including direct sales and various types of partners. Understanding the activities of the type of channel overall, not just a specific channel organization, is important.
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