Successful companies spend hundreds of thousands or millions to create their brand strategy and promote it over time. In every customer touchpoint, CMOs and brand managers strive to ensure that their product/company message is on brand.
To be “on brand” is to communicate your company’s message, value proposition, and image consistently with the look, feel, and messaging with the brand reputation you have intentionally and strategically designed in your company’s brand style guide.
When a consumer sees a genuine Pepsi, AT&T, or McDonald’s logo, they recognize it immediately because they have seen it repeatedly hundreds of thousands of times. It looks and feels right because it’s the same every time. Brand equity rises.
If the color or font is off brand or even if the image resolution is low and the logo is pixelated, it doesn’t look or feel right to the customer. Subconsciously, the mind triggers a signal of “This doesn’t look right. It's off.” Brand equity falls.
Brand Wings ensures consistency and up-to-the-minute refresh of all your digital assets. Partners have access to assets through one source of truth. Every presentation, proposal, and exposure of your message is on brand. Your end customer, channel, and brand all benefit.
