The customer buying journey is a complex process that involves various stages, from awareness to post-purchase evaluation. During this journey, potential buyers are faced with a multitude of risks, such as making the wrong choice, wasting money, or being disappointed with the product.
To reduce...
You’re about to meet with a customer. You’ve done your research and have learned about their circumstances. You have some ideas regarding how you might help the customer achieve a better outcome.
Now how do you start off the conversation?
One approach is to introduc...
Account Based Selling (ABS) is a program that focuses in on a target account’s unique challenges with messages and content that are customized and personalized. Essentially the program orchestrates the flow of phone calls, emails, and meetings to deliver timely and relevant content to drive th...
Sales and marketing teams know that high-quality content takes buyers through a journey that ideally results in winning new sales opportunities.
But where do reps get the high-quality content they need?
Are your reps getting timely and relevant content from marketing, or are they cre...
A Sales Enablement Charter is a document that sets out your enablement goals and objectives and outlines the activities to achieve your desired outcomes. It essentially functions as your business plan, your roadmap, and your guide for implementation of your sales enablement initiatives.
A...
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