Blog tagged as Analytics

Analytics Overview, Part II - Trends and Targets

06.02.21 06:20 PM By Gregory Salzman - Comment(s)
Analytics Overview, Part II - Trends and Targets
Charts and graphs on a dashboard are interesting and often helpful. But all too often, they simply don't provide adequate insight to drive improvements to the business. Learning how to view trends and set appropriate targets are critical for actionable insight.

Brand Wings Analytics Overview, Part I

05.18.21 01:29 PM By Gregory Salzman - Comment(s)
Brand Wings Analytics Overview, Part I
This week, the Brand Wings through-channel marketing automation platform deprecated its predefined dashboard charts in favor of a fully customizable Analytics module. This is the first of three blog articles explaining how to get the most out of Analytics.