Blog tagged as Personalization

Personalization provides an advantage

09.01.21 06:10 PM By Jason Kammes - Comment(s)
Personalization provides an advantage

Two competing sales representatives are presenting a proposal for the same type of product to the same prospect. 

  

“Rep A” is presenting the prospect with a generic proposal. Her supplier provided her with a locked-down PDF that cannot be edited or personalized. Why? 


Many (most?)...