Brand Wings

Blog tagged as Content Management

6 Steps to Set Up and Run an Account Based Selling Program

06.09.22 01:42 PM By Jason Kammes - Comment(s)
6 Steps to Set Up and Run an Account Based Selling Program

Account Based Selling (ABS) is a program that focuses in on a target account’s unique challenges with messages and content that are customized and personalized.  Essentially the program orchestrates the flow of phone calls, emails, and meetings to deliver timely and relevant content to drive th...

How much time are your reps spending on finding or creating content?

05.11.22 04:46 PM By Jason Kammes - Comment(s)
How much time are your reps spending on finding or creating content?

Sales and marketing teams know that high-quality content takes buyers through a journey that ideally results in winning new sales opportunities. 


But where do reps get the high-quality content they need? 

 

Are your reps getting timely and relevant content from marketing, or are they cre...