Brand Wings

Content Is King

03.01.23 08:49 PM By Jason Kammes

The Importance of Relevant Content in Closing a Sale 

In today's digital age, content is king. A potential customer's buying journey is often influenced by the information they consume, and that's where relevant content comes into play. Relevant content can help close a sale by providing a buyer with the information they need to make an informed purchasing decision. 

Why Relevant Content Matters 

Relevant content provides value to potential customers by answering their questions and addressing their needs. It educates them about the product or service being offered and helps them understand why it is the best solution to their problem. 

Furthermore, relevant content creates trust between the seller and the buyer. By demonstrating expertise and understanding of the buyer's needs, the seller builds credibility and gains the buyer's confidence. This trust is critical in the decision-making process and can be the deciding factor in closing a sale.  

Ways to Create Relevant Content 

To create relevant content, you need to understand your target audience and their pain points. This understanding will help you create content that speaks directly to their needs and provides solutions to their problems.  

Some of the ways to create relevant content include: 

1) Conducting market research to understand your target audience and their needs. 

2) Creating buyer personas to identify the specific characteristics, goals, and pain points of your target audience. 


3) Developing a content strategy that aligns with the buyer's journey and provides information at each stage of the decision-making process.  

4) Utilizing a variety of content formats, such as blog posts, infographics, videos, and e-books, to reach a wider audience. 

5) Continuously updating and refining your content to stay relevant and up to date.  

Relevant content is a critical component of the sales process. By providing value to potential buyers and building trust, relevant content can help close a sale and drive business growth. So, invest in creating and distributing relevant content, and see the results for yourself.  

In conclusion, a content management system is an essential tool for sales teams looking to be more effective and efficient.  The Brand Wings sales enablement software platform provides sales teams with one central location for all sales and marketing content so they can quickly and easily find what they need, when they need it.  Assets can be easily added, and the platform supports any file type.  With Brand Wings digital delivery tools, your direct sales team or channels can easily send personalized and brand-approved content to help customers make informed buying decisions.