Blog by Gregory Salzman

Analytics Overview, Part III - Using KPI's to Create a Feedback Loop

06.17.21 03:31 PM By Gregory Salzman - Comment(s)
Analytics Overview, Part III - Using KPI's to Create a Feedback Loop
Learn how to create Key Performance Indicator charts that quickly inform you about activities that drive sales across your Channel Partner network.

Channel Partner Portal Themes & Permissions

06.08.21 09:27 PM By Gregory Salzman - Comment(s)
Channel Partner Portal Themes & Permissions

The Brand Wings update on June 8, 2021 introduced two important tools to enhance the channel partner experience in the portal.  In this blog article we will briefly explore both.

A Theme in Brand Wings controls the "look and feel" of the portal.  This includes layouts, navigation ...

Analytics Overview, Part II - Trends and Targets

06.02.21 06:20 PM By Gregory Salzman - Comment(s)
Analytics Overview, Part II - Trends and Targets
Charts and graphs on a dashboard are interesting and often helpful. But all too often, they simply don't provide adequate insight to drive improvements to the business. Learning how to view trends and set appropriate targets are critical for actionable insight.

Brand Wings Analytics Overview, Part I

05.18.21 01:29 PM By Gregory Salzman - Comment(s)
Brand Wings Analytics Overview, Part I
This week, the Brand Wings through-channel marketing automation platform deprecated its predefined dashboard charts in favor of a fully customizable Analytics module. This is the first of three blog articles explaining how to get the most out of Analytics.