Inconsistent Branding Costs Brands Money

06.01.21 12:49 PM By Jason Kammes - Comment(s)
Inconsistent Branding Costs Brands Money

When your brand delivers the same look and feel from one customer encounter to another, that consistency builds credibility. Customers gain more trust with each new consistently satisfying experience. 

 

Alternatively, when your brand is inconsistently delivered in the market, some of your b...

What’s the cost of developing a new brand? 

05.25.21 12:23 PM By Jason Kammes - Comment(s)
What’s the cost of developing a new brand? 

How much does it cost a company to develop a new brand? Not ongoing promotional costs, just the original development. It’s more than most people think. 

 

Consider the costs of paying employees or agencies to create a visual identity strategy. Include the costs to research, develop, design, ...

Brand Wings Analytics Overview, Part I

05.18.21 01:29 PM By Gregory Salzman - Comment(s)
Brand Wings Analytics Overview, Part I
This week, the Brand Wings through-channel marketing automation platform deprecated its predefined dashboard charts in favor of a fully customizable Analytics module. This is the first of three blog articles explaining how to get the most out of Analytics.

Brand Wings Names Top Executive To Drive Channel Marketing Software 

04.09.21 08:22 PM By Jason Kammes - Comment(s)
Brand Wings Names Top Executive To Drive Channel Marketing Software 
Brand Wings today announced the appointment of Jason Kammes as its new Chief Revenue Officer (CRO) amidst the startup company’s launch of its new through-channel marketing automation (TCMA) platform.

Brand Wings Software Takes Flight

04.06.21 01:10 PM By Jason Kammes - Comment(s)
Brand Wings Software Takes Flight
Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners.
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