Suppliers win by building channel mindshare

06.24.21 12:50 PM By Jason Kammes - Comment(s)
Suppliers win by building channel mindshare

Meet Dan, an independent sales agent who buys products from dozens of suppliers across the country and sells them to businesses in his area. Many of Dan’s suppliers compete with similar products in the same category. Some make it easier to do business with than others. 

  

For his sales...

Analytics Overview, Part III - Using KPI's to Create a Feedback Loop

06.17.21 03:31 PM By Gregory Salzman - Comment(s)
Analytics Overview, Part III - Using KPI's to Create a Feedback Loop
Learn how to create Key Performance Indicator charts that quickly inform you about activities that drive sales across your Channel Partner network.

Are Companies with Consistent Branding More Successful?

06.15.21 12:53 PM By Jason Kammes - Comment(s)
Are Companies with Consistent Branding More Successful?

McKinsey & Company reports B2B companies with highly consistent branding are 20% more successful than those that are weak or inconsistent.    

    

Great. Except that less than 10% of brands actually believe their representation in the market is very consist...

Channel Partner Portal Themes & Permissions

06.08.21 09:27 PM By Gregory Salzman - Comment(s)
Channel Partner Portal Themes & Permissions

The Brand Wings update on June 8, 2021 introduced two important tools to enhance the channel partner experience in the portal.  In this blog article we will briefly explore both.

A Theme in Brand Wings controls the "look and feel" of the portal.  This includes layouts, navigation ...

Analytics Overview, Part II - Trends and Targets

06.02.21 06:20 PM By Gregory Salzman - Comment(s)
Analytics Overview, Part II - Trends and Targets
Charts and graphs on a dashboard are interesting and often helpful. But all too often, they simply don't provide adequate insight to drive improvements to the business. Learning how to view trends and set appropriate targets are critical for actionable insight.
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