Blog by Jason Kammes

Suppliers win by building channel mindshare

06.24.21 12:50 PM By Jason Kammes - Comment(s)
Suppliers win by building channel mindshare

Meet Dan, an independent sales agent who buys products from dozens of suppliers across the country and sells them to businesses in his area. Many of Dan’s suppliers compete with similar products in the same category. Some make it easier to do business with than others. 

  

For his sales...

Are Companies with Consistent Branding More Successful?

06.15.21 12:53 PM By Jason Kammes - Comment(s)
Are Companies with Consistent Branding More Successful?

McKinsey & Company reports B2B companies with highly consistent branding are 20% more successful than those that are weak or inconsistent.    

    

Great. Except that less than 10% of brands actually believe their representation in the market is very consist...

Inconsistent Branding Costs Brands Money

06.01.21 12:49 PM By Jason Kammes - Comment(s)
Inconsistent Branding Costs Brands Money

When your brand delivers the same look and feel from one customer encounter to another, that consistency builds credibility. Customers gain more trust with each new consistently satisfying experience. 

 

Alternatively, when your brand is inconsistently delivered in the market, some of your b...

What’s the cost of developing a new brand? 

05.25.21 12:23 PM By Jason Kammes - Comment(s)
What’s the cost of developing a new brand? 

How much does it cost a company to develop a new brand? Not ongoing promotional costs, just the original development. It’s more than most people think. 

 

Consider the costs of paying employees or agencies to create a visual identity strategy. Include the costs to research, develop, design, ...

Brand Wings Names Top Executive To Drive Channel Marketing Software 

04.09.21 08:22 PM By Jason Kammes - Comment(s)
Brand Wings Names Top Executive To Drive Channel Marketing Software 
Brand Wings today announced the appointment of Jason Kammes as its new Chief Revenue Officer (CRO) amidst the startup company’s launch of its new through-channel marketing automation (TCMA) platform.
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