What's the hidden cost of poor sales productivity? 

07.06.21 03:08 PM By Jason Kammes

Forbes reports that, on average, sales reps spend only 35% of their workday on selling activities. The other 65% includes activities that are manual, repetitive, and of low value. For decades, sales managers and their reps have tried to find ways to improve sales productivity through time management, better processes, and technology. Activity management is an age-old challenge. 


Consider the time it takes a rep to prepare a custom presentation for a prospect. The research and prep needed to find the approved brand assets like templates, logos, and imagery can take 30 minutes or more. If presenting 2 custom proposals per week (8 per month), she may waste up to 4 hours per month searching for, downloading, sizing, and positioning brand assets into her presentation. Over a year, this low-value time may add up to 48 hours, or a full work week.  

                                                

So Brand Wings made it easier for reps to prepare brand-compliant sales presentations. Our marketing automation platform simplifies the process of retrieving current, appropriate brand marketing assets. What once took 30 minutes can now be done in five. Now the rep can focus more on selling, the presentation is brand compliant, and the prospect receives a customized, professional proposal. So Brand Wings made it easier for reps to prepare brand-compliant sales presentations. Our marketing automation platform simplifies the process of retrieving current, appropriate brand marketing assets. What once took 30 minutes can now be done in five. Now the rep can focus more on selling, the presentation is brand compliant, and the prospect receives a customized, professional proposal.