Technology


Retail


Automotive


Manufacturing


Healthcare


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Technology

​Technology is a massive and diverse sector of the global economy. More than a single industry or market sector, technology is a composite of various industries, each somewhat different in their go-to-market approaches. 

While numerous tech products, services, and solutions are sold directly though ecommerce, every sales channel strategy is represented in one sub-sector of the market or another. All channels have the need for more efficient communications, knowledge sharing, and process control.


There are several key tech sectors in which Brand Wings offers channel sales differentiating value:

SaaS Software

Consumer Software

Consumer Electronics

Telephony

Audio/Video

Security and Surveillance

Internet Service Providers

Home Security

Retail

For many brands today, retail go-to-market strategy is in a state of transition. Not only was ecommerce on a meteoric rise before COVID-19, the B2B and B2C shift to online and factory-direct buying has accelerated throughout the pandemic. In 2020, more than 8,000 U.S. retail locations closed. Among the survivors, some brands pivoted and others doubled down on their traditional retail models.

The rise and fall and the entry and departure of distribution partners has created a state of continuous change. It has added pressure to brands to ensure that their messages are delivered accurately and consistently through their retailers to the end customers. 

When online competitors pressure brick-and-mortar stores with digital promotions, discounts, and special offers, retail marketing teams must often respond immediately. This frenetic pace of communications and activity can create more errors, opportunity costs, and general inefficiencies.

• Convenience stores
• Grocery stores
• Specialty retailers
• Clothing
• Auto retailers
• Home furnishing retailers
• Drug stores
• Department stores

Automotive

The automotive industry is a space going through massive channel disruption as new alternatives challenge traditional distribution models. Nearly half of car buyers begin their search online. Direct sellers like Carvana and Vroom are forcing manufacturers, wholesalers, and traditional dealers to evolve. 

Automotive channel marketing today requires greater speed and flexibility than ever. Manufacturers' product and marketing communications need to be accurately customized and updated at the local dealer level. Unfortunately for all partners in the supply chain, many are still using email and legacy file-sharing platforms. 

Lean marketing teams in dealers and wholesalers have learned to do more with less, but this adaptation comes with a cost of brand consistency and marketing effectiveness.

Brand Wings' TCMA solutions benefit the channel networks selling to all sectors of the automotive industry, including:
  • Light vehicles (passenger cars, pickup trucks, minivans, motorcycles)
  • Trucks and buses (commercial trucks, coaches, trailers, heavy buses)
  • Construction and agriculture (including earth movers and industrial equipment for mining)
  • Electric cars and plugin hybrids
  • Autonomous vehicles

Manufacturing

Manufacturing is a diverse sector that spans a breadth of product categories, distribution strategies, and market dynamics. With this disparity also comes varying degrees of sophistication and modernization of communications process. It is not uncommon in the 2020s for many manufacturers and their channel partners to track sales and forecasts in spreadsheets. Information on new products and features may be shared as Powerpoint presentations, which are emailed as attachments.


With inbox clutter and poor drive folder management, it is often difficult to find the latest, most accurate product file. Legacy information sharing systems have poor searchability and virtually no version control. So if channel sales reps can't find the latest file in their drive, they may use whatever version they can find. The result can be inaccurate, outdated product brochures, signage, displays, contact information, regulatory compliance statements, logos, brand color palettes, and more.


Brand Wings enables greater speed, visibility, and accuracy of sales and marketing information across the manufacturing industry spectrum. Sub-sectors that particularly benefit from our through-channel marketing automation solutions include: 


  • Food and Beverage
  • Textiles and Apparel
  • Printing and Paper
  • Chemical
  • Metal and Machinery Manufacturing
  • Computer and Electronic Product
  • Electrical, Appliance, and Component
  • Transportation Equipment
  • Furniture and Related Product

Healthcare

The healthcare industry is one of the world's largest and fastest-growing industries. In the U.S., healthcare is projected to grow 4.6 percent annually through 2027 when its value should reach $6 trillion, or 19.4 percent of US GDP.


Our healthcare system relies upon the rapid and efficient distribution of medical equipment, devices, supplies, and pharmaceuticals. This distribution requires a massive, modern network of channel partners to market to and support healthcare providers.


Whether sellers support hospitals, labs, clinics, pharmacies, nursing homes, private practices, or other institutions, they must deliver marketing and product information with speed and accuracy.


Brand Wings helps remove the friction in this distributed marketing process. All types of branded marketing collateral, from product data sheets to sample packs to research reports to educational booklets, must be updated continually. These materials are referenced by healthcare professionals and patients alike. Accuracy is paramount and outdated information is completely unacceptable.


Brand Wings' always-on and always-updated platform allows brands to share current, critical marketing information with every relevant partner in the channel supply chain. Channel partners and their clients should have the confidence of consistency in their information.


Brand Wings' solutions benefit the channel networks selling to all sectors of the healthcare industry, including:


• Health care services and facilities

• Hospitals

• Nursing and residential care facilities

• Ambulatory health care services:

• Medical practitioners & healthcare professionals

• Medical devices, equipment, and hospital supplies manufacturers

• Medical insurance, medical services, and managed care

• Pharmaceuticals & related segments