McKinsey & Company reports B2B companies with highly consistent branding are 20% more successful than those that are weak or inconsistent.
Great. Except that less than 10% of brands actually believe their representation in the market is very consistent. That’s because consistency is hard for manufacturers who sell through channel networks.
It’s especially hard when hundreds of resellers or agents can add their own creativity in how they present your brand to end customers. Over 60% of companies state that field marketing collateral is created that doesn’t conform to their brand guidelines.
Brand guidelines are fine. 95% of companies have them, but only about 25% have formal guidelines that are consistently enforced.
The Brand Wings marketing automation platform was created to resolve these brand challenges. Our always-on web portal helps brands and their channel partners update their sales strategy, product line details, and marketing messaging. Super fast, super easy, super affordable.
Brand Wings helps reduce the costs of promotional, training, and communication activities. New product introductions, feature updates, and new marketing assets are delivered seamlessly through multiple channel layers - on time and on brand. The result is efficiency, consistency, and value.
