Brand Wings - Blog #ProductivityBrand Wings - Blog #Productivityhttps://www.brandwings.com/blogs/tag/productivityMon, 04 May 2026 05:40:44 -0700http://zoho.com/sites/<![CDATA[Ready to Optimize Your Onboarding Process?  It's Time to Consider a Sales Enablement Platform]]>https://www.brandwings.com/blogs/post/ready-to-optimize-your-onboarding-process-it-s-time-to-consider-a-sales-enablement-platformDiscover how a sales enablement platform can accelerate your sales team's onboarding process, improve their performance and productivity, and drive revenue growth. Learn how Brand Wings can help you optimize your sales process today.]]>

Does Your Onboarding Process Need an Update?

Are you struggling with the onboarding process of new sales team members? Are you tired of the slow and inefficient onboarding process that hinders your sales team's productivity and performance? A sales enablement platform can make all the difference. 


Here's how a sales enablement platform can optimize your new sales team member onboarding process:


Faster Onboarding: A sales enablement platform accelerates the onboarding process by providing a centralized platform that new sales reps can navigate efficiently and effectively. By incorporating onboarding tasks, training modules, quizzes, and certifications, sales teams can streamline the onboarding process and reduce administrative tasks.


Personalized Sales Training: One of the most significant benefits of a sales enablement platform is personalized training. These platforms cater to the needs and skill level of new sales team members, enabling them to learn sales best practices, sales processes, product knowledge, and sales skills quickly and effectively. This reduces the ramp-up time for new sales reps and enables them to be productive faster.


Alignment with Sales Strategy: A sales enablement platform aligns new sales team members with the overall sales strategy of the organization. It helps sales reps to understand the company's value proposition, target customers, and positioning. This ensures that new sales reps can align with the overall sales strategy and contribute to the company's revenue growth.


Enhanced Sales Performance: Sales enablement platforms provide real-time data, analytics, and KPIs to measure sales performance. It helps new sales reps to track their progress, identify areas of improvement, and take corrective actions. This enables new sales reps to understand what is expected of them and how their performance will be measured.


Sales Coaching: Sales enablement platforms provide coaching and mentoring resources for new sales reps. It helps sales reps to learn from experienced sales reps, overcome challenges, and enhance their sales skills. This results in better sales performance and fewer mistakes by new sales reps.


Sales Process Optimization: Sales enablement platforms provide insights, analytics, and recommendations to optimize the sales process. It helps sales reps to identify bottlenecks, eliminate inefficiencies, and optimize the sales process for better results. This ensures new sales reps are onboarded into a streamlined and optimized sales process.


Benefits to the Employee: By providing personalized training, coaching, and mentoring, sales enablement platforms enhance the overall experience of new sales team members. This results in a smoother onboarding process, reduced stress, and increased confidence.


Benefits to the Sales Team and Organization: Accelerating the onboarding timeline of new sales team members enables them to be productive faster, leading to better sales performance more quickly. This generates revenue faster, aligns sales performance with sales strategy, and optimizes the sales process.


A Game Changer for Onboarding 

In conclusion, a sales enablement platform is a game-changer for the overall onboarding process of new sales team members. These platforms provide sales teams with the essential tools, processes, and content they need to optimize their onboarding process, train new sales reps, and improve their results. 

If you're interested in learning more about how a sales enablement platform can help you improve your sales team's onboarding process, book a discovery call or schedule a demo of the Brand Wings sales enablement platform at Schedule a Demo | Brand Wings


]]>Tue, 02 May 2023 13:15:22 +0000<![CDATA[Shared Brand Asset History for your Clients - Now Available]]>https://www.brandwings.com/blogs/post/2022-08-09-asset-share-historyWe've recently expanded the asset delivery capability to provide asset history to clients.]]>

Brand Wings allows your sales teams to quickly and easily find and deliver static or personalized brand assets to their contacts.  This delivery feature not only insures that clients will have access to the latest and greatest sales assets but also provides you and your sales team with detailed data on when and where clients access these assets.  


We've recently expanded this capability to provide sharing history to clients.  When your client clicks the link to view and download the brand asset, a list of additional shared assets will also be shown.  This not only saves your client time... it increases engagement through repeated exposure to the assets your team has provided to them.

]]>Wed, 10 Aug 2022 12:41:11 +0000<![CDATA[Sales Team Notifications]]>https://www.brandwings.com/blogs/post/2021-09-sales-team-notificationsKeeping your direct sales and channel partner well informed is critical to driving engagement. Whether there are updates to the portal, new company products and services, or other announcements to make, it's important to make sure your sales teams know as soon as possible.]]>

Keeping your direct and channel partner sales teams well informed is critical to driving engagement.  Whether there are updates to the portal, new company products and services, or other announcements to make, it's important to make sure your sales teams know as soon as possible.  Brand Wings recently released an update that allows you to create and track notifications to your sales teams directly through the platform.  In this article, we'll review the steps to configure this new feature and how to use it effectively.


To begin, go to Marketing Tools --> Team Notifications in the Brand Wings administrative application.  Next, click the "Add Notification" button.

Enter a subject for the notification and select which sales team(s) should receive this notification.  Now you can create the content for the notification.

You can insert variables, such as the recipient's first or last name, using the Insert Variable Field option on the text formatting bar.


We've also added new widgets to provide a clickable image to an Asset, Content Page, Message Campaign, Template, or Product.  Click the Add Widget option and select the widget from the Admin section.


After the widget has been added to the content, edit the widget to select which asset, content page, template, or product to display.  Note that you can select the size of the image to display.


When the email is sent, the image will be set to allow the recipient to click on it.  This will bring the user to item in your Portal.


When finished editing the content, click the Save button in the content editor.  When you are ready to send, click the "Send Notification" button.

Any team notifications you send out will be logged.  In the main team notifications page, there is a list of all notifications that have been sent.  Clicking on the detail icon for any of them shows more information.  You can even get a list of the individual recipients, as well as an indication of whether the sales person has read the message or not:

We've also added two new items in the portal to make it easy for sales people to see notifications:

  1. In the Theme Layout builder, there is a new widget called Notification Icon.  By adding this to the page layout, a bell icon will appear on the page.  When there are new messages, the sales rep can click (or tap) the icon and a list of messages to be read will appear.
  2. In the Theme Menu builder, there is a new standard item called Notifications.  When this is added to the navigation, sales users will be able to click on it in the menu and be taken to a list of all their notifications to read.
]]>Wed, 15 Sep 2021 13:33:56 +0000<![CDATA[What's the hidden cost of poor sales productivity? ]]>https://www.brandwings.com/blogs/post/what-s-the-hidden-cost-of-poor-sales-productivity

Forbes reports that, on average, sales reps spend only 35% of their workday on selling activities. The other 65% includes activities that are manual, repetitive, and of low value. For decades, sales managers and their reps have tried to find ways to improve sales productivity through time management, better processes, and technology. Activity management is an age-old challenge. 


Consider the time it takes a rep to prepare a custom presentation for a prospect. The research and prep needed to find the approved brand assets like templates, logos, and imagery can take 30 minutes or more. If presenting 2 custom proposals per week (8 per month), she may waste up to 4 hours per month searching for, downloading, sizing, and positioning brand assets into her presentation. Over a year, this low-value time may add up to 48 hours, or a full work week.  

                                                

So Brand Wings made it easier for reps to prepare brand-compliant sales presentations. Our marketing automation platform simplifies the process of retrieving current, appropriate brand marketing assets. What once took 30 minutes can now be done in five. Now the rep can focus more on selling, the presentation is brand compliant, and the prospect receives a customized, professional proposal. So Brand Wings made it easier for reps to prepare brand-compliant sales presentations. Our marketing automation platform simplifies the process of retrieving current, appropriate brand marketing assets. What once took 30 minutes can now be done in five. Now the rep can focus more on selling, the presentation is brand compliant, and the prospect receives a customized, professional proposal. 


]]>Tue, 06 Jul 2021 15:08:12 +0000<![CDATA[Analytics Overview, Part III - Using KPI's to Create a Feedback Loop]]>https://www.brandwings.com/blogs/post/using-kpi-s-to-create-a-feedback-loopLearn how to create Key Performance Indicator charts that quickly inform you about activities that drive sales across your Channel Partner network.]]>

Most likely you have come across a radar speed sign like this:

You probably slowed down if the sign indicated you were travelling too fast.  Experts tell us that these radar speed signs are highly effective.  "Studies repeatedly show that when alerted by a radar sign, speeders WILL slow down up to 80% of the time. Typical average speed reductions are 10-20%, and overall compliance with the posted speed limit will increase by 30-60%." *  Even after years of repeated exposure to the same signs, drivers continue to reduce their speeds and even continue driving at safer speeds for the next few miles.


Have you ever stopped to consider why these signs are so effective?  A simple speed limit sign, combined with a quick glance at your odometer, should be enough to tell you that you are driving too fast and should adjust accordingly.  But it often doesn't work this way.  Psychologists tell us that the reason these signs are so effectiveness is that they create an immediate feedback loop.  It's an external source that gives us feedback on performance, followed by the chance to change our actions. **


In a previous blog article about Brand Wings analytics, we covered trends and targets.  Both are examples of providing a feedback loop to you.  At a quick glance, much like seeing a radar speed sign, you can view how actual performance in a given area compares against where it should be.  In this article we will cover an approach that provides an even more focused assessment of performance: A KPI chart.


KPI stands for Key Performance Indicators.  Much has been written about this on the internet and we encourage you to spend some time reading on this important topic.  In its essence, a KPI is a specific performance measurement of a well defined business goal.  A KPI typically includes ranges for that measurement that indicate if the result is good, acceptable, or bad. Let's take a look at three examples:

A very quick glance at these three charts immediately gives me three important pieces of feedback:

  • My channel partners are not adding new users at the rate I am expecting. I need to look into this immediately.
  • New contact growth isn't terrible, but it's not where it should be either.  I should probably investigate this at some point soon.
  • Activities are doing well.  My channel partners are performing activities that will lead to sales.  I don't need to worry about this right now.

These three charts are extremely helpful to kick off a feedback loop.  Rather than looking through mountains of data or even studying a chart, I can tell immediately where I should put my focus.  Now I know where to dig deeper into the data and what specifically to address with my channel partner.  I can then come back to these charts after taking corrective measures to see if we are back on track.
A best practice for you and your brand is to start generating a KPI chart for every aspect of your channel partner operations that are important for driving sales.  A dashboard or two filled with KPI charts is entirely appropriate, as long as each one is meaningful and informative.

Defining the KPI chart in Analytics is straight forward.  After selecting the chart type and date range, be sure to click the KPI chart type, which looks like a bullseye.


RAG Values stands for Red, Amber, Green values.  It's important to give serious thought to these values, as they will ultimately define the feedback loop for the chart.


You should seriously consider using formula based RAG values to ensure that targets change appropriately.  In this example, I am using a multiple of the total number of Partner users.  For example, the maximum Green value is the total number of partner users times 4.  This means that as more partner users are added, the threshold for success will increase automatically.  


We sincerely hope that Brand Wings Analytics help you manage your channel partner operations more effectively.  As always, feel free to contact us if we can help you be more successful!

* www.radarsign.com/how-effective-are-radar-speed-signs

** www.speedpatrol.com/why-radar-speed-signs-are-effective-in-reducing-speeding/

Image from https://commons.wikimedia.org/wiki/File:Radar_speed_sign_-_close-up_-_over_limit.jpg

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