Brand Wings - Blog #Press Release

Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

Tue, 04 Jan 2022 14:09:16 +0000

The Feature provides greater flexibility and brand compliance in email marketing

West Chicago, IL — January 3rd, 2022 —Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness.

“While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.”

Previously, sales and marketing teams often became frustrated in managing email campaigns that require both content customization and brand compliance. “Effectively, there was a trade-off between user flexibility and brand control,” Kammes added. “Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization.”

How Email Campaign Builder works

Using the intuitive Brand Wings portal, the brand’s portal administrator can design and edit an email campaign by simply building a template that automatically loads the brand’s correct logo and other digital assets. The administrator can then customize the email content and maintain multiple versions of the campaign.

Sales teams can access the template and send their email campaigns to their contacts. The template contains merge tags that automatically personalize the content using brand guidelines.

Plus, both the brand manager and the sales teams can view real-time analytics about the effectiveness of the email campaign. The Brand Wings activity stream shows when the sales rep sent out a particular email campaign and other details such as clicks, downloads, bounces, or unsubscribe actions.

In addition to the feature of Email Campaign Builder, the Brand Wings sales enablement platform offers sales teams many other benefits, including:

Brand asset management in one central location for all brand marketing content such as presentations, case studies, documents, images, and videos. Sales teams can easily locate, download, or distribute the assets they need, when they need them.
One-to-one asset personalization allows brands to define templates (PDF, PowerPoint, or Word) that can be customized or co-branded according to the business rules defined. Sales teams are empowered to easily create on-brand, personalized content for their customers and leads.
Brand Wings Analytics provides real-time business intelligence into sales operations and marketing effectiveness. Easy-to-understand dashboards provide dynamic targets and KPI’s.

Email Campaign Builder feature is now generally available to all current and prospective Brand Wings portal customers.

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About Brand Wings: West Chicago, Illinois-based Brand Wings is a SaaS-based marketing automation platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or to schedule a demo, visit www.brandwings.com.

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Brand Wings Provides NSK America Corporation New Tools for Sales Enablement

Tue, 14 Dec 2021 15:58:04 +0000

Multinational Manufacturer Enables Sales Team With Centralized Brand Asset Management Portal

West Chicago, IL — December 14, 2021 — Brand Wings today announced that NSK America Corporation is now its newest strategic customer to acquire Brand Wings’ sales enablement platform. NSK America Corporation is a subsidiary of NSK Nakanishi, a global manufacturer of dental and medical tools as well as machine tool spindles, high-speed motors, and micro-grinders for industrial and manufacturing. NSK America Corporation supports its industrial customers in the western hemisphere through its independent manufacturing representatives, direct sales force and its authorized distributor network. You can find more information on NSK at http://www.nskamericacorp.com/

The Brand Wings marketing automation platform empowers the NSK sales teams with the marketing collateral they require. Brand Wings’ intuitive cloud portal allows NSK’s sales reps to access, update, and share their product information with customers anytime from anywhere. NSK’s key objective is to provide its sales teams with speed and efficiency, thus giving them more time for customer-facing sales activities.

Prior to Brand Wings implementation, NSK’s sales team were challenged to retrieve the right assets when they needed them. Updated marketing content was scattered throughout the network and was difficult for sales reps to find. The process took a long time. When they finally captured the desired asset, sales reps could not easily customize it.

Brand Wings organizes all digital assets into a centralized brand asset management portal. Presentations, case studies, documents, and images are all accessible and customizable. Sales reps are able to quickly make brand-approved edits on the fly. With this control and simplicity, the platform provides an efficient way to communicate to the entire sales team about new marketing content, new product introductions, and more.

"The ability to quickly, easily and seamlessly manage all our NSK digital brand assets in a 24/7 portal allows for greater asset engagement with customization for use by our sales reps,” said Mike Gabris, Industrial Sales Manager of NSK America Corporation. “Brand Wings is a game changer in enabling our sales and marketing teams, making it simple to retrieve, customize, and share the right document.”

Another benefit that NSK is enjoying with Brand Wings is visibility. With Brand Wings’ advanced analytics, the NSK team can view which marketing content is being used by sales reps and how. These insights provide the marketing team with the knowledge to develop more relevant and impactful assets for the future.

“Brand Wings was created to revolutionize sales teams and it’s an ideal solution for manufacturing and industrial markets,” said Jason Kammes, chief revenue officer for Brand Wings. “We are excited to partner with NSK America Corporation, who is a respected market leader in its manufacturing sector.”

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About Brand Wings: West Chicago, Illinois-based Brand Wings is a SaaS-based sales enablement platform provider with a goal to empower direct and channel sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their sales teams, brands can grow their direct and channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or click here to schedule a demo or for more information visit www.brandwings.com

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Brand Wings Helps ISW Revolutionize Its Dealer Marketing

Thu, 21 Oct 2021 16:34:49 +0000

National Wholesaler Enjoys Greater Sales Efficiency with Brand Wings Through-Channel Marketing Automation

West Chicago, IL — October 26, 2021 — Brand Wings today announced the successful ramp-up of its Sales Enablement platform with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform in order to improve its dealers’ and direct sales teams’ efficiency and productivity.

Imaging Supplies Warehouse is a master distributor of printing solutions for the personalization garment and digital decoration market. Thousands of North American businesses that print custom designs on garments order their supplies from 65+ regional independent dealers who source from ISW.

Fast, efficient fulfillment of dealer orders is critical to ISW’s success and it’s one of the wholesaler’s competitive advantages. Its marketing team had limited internal resources to manage, distribute, and update brand assets for its 65+ resellers. Outdated communications processes were being used, like cloud folders, email, and phone calls to share asset updates. These processes were inefficient for tracking and control of its brand assets through its reseller network and direct sales force.

ISW was looking for a digital repository – a centralized portal where its sales teams could quickly access the product information, marketing collateral, and sales content they need. In discovering Brand Wings Sales Enablement platform, ISW was impressed with the solution’s robust sales tools, brand asset management, and performance analytics. Its dealers and partners were delighted with the platform's ease of access, intuitive navigation, and reliable processes.

“Brand Wings was an amazing fit for us, at just the right time,” said Steve Miller, ISW’s marketing director. ““When we introduced our Brand Wings portal to our channel partners, they were in awe. The word we heard from them in describing this solution’s value was ‘revolutionary.’ That’s a powerful word,” Steve said.

With the brand asset management tools, ISW is now able to ensure brand consistency through its various sales teams. Brand Wings’ marketing tools are boosting ISW’s sales team’s efficiency and its performance analytics are providing insights into ISW’s sales team activity.

“Brand Wings’ analytics build our teams’ confidence, helping us to know what information is most useful to reps and what’s not,” Miller said. “With this knowledge, we can respond more quickly to customer needs, providing more relevant educational material that also benefits our end users. It’s a great way for us to re-engage our customers with useful content.”

ISW also estimated that over the course of a month, each of its own sales reps and its dealers’ sales were previously spending a minimum of two hours per month searching for and sharing marketing assets. “Brand Wings has made our jobs easier,” Steve said. “Now everyone enjoys greater confidence in knowing they have the right info and that it is current and accurate. Brand Wings absolutely 100 percent gives ISW a competitive advantage.”

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About Brand Wings: West Chicago, Illinois-based Brand Wings is a SaaS-based Sales Enablement platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or to schedule a demo, visit www.brandwings.com.