Brand Wings - Blog #Channel PartnersBrand Wings - Blog #Channel Partnershttps://www.brandwings.com/blogs/tag/channel-partnersSun, 05 Apr 2026 04:04:54 -0700http://zoho.com/sites/<![CDATA[MAKING SELLERS LIVES EASIER]]>https://www.brandwings.com/blogs/post/make-your-sellers-lives-easierIn today's competitive business landscape, sales teams are under constant pressure to deliver results efficiently and effectively. Sales enablement pl ]]>
In today's competitive business landscape, sales teams are under constant pressure to deliver results efficiently and effectively. Sales enablement platforms have emerged as invaluable tools to streamline workflows, enhance productivity, and drive sales success. 

These platforms provide sellers with the resources and support they need to navigate complex sales processes, engage with clients effectively, and ultimately close deals.

Below are a few areas to keep in mind when researching or looking deeper into platforms that can help and support your sellers.

Make professional sellers' lives easier!
In the fast-paced world of sales, efficiency and effectiveness are paramount. Every minute counts, every interaction matters, and every opportunity must be maximized. This is where the Brand Wings sales enablement platform shines, empowering sellers to achieve peak performance and make their lives easier. Let's delve into how Brand Wings features and advantages revolutionize sales effectiveness and efficiency.

Streamlined Content Management
One of the core challenges for sellers is accessing and utilizing sales-supporting digital assets efficiently. With Brand Wings, all sales materials are centralized in a user-friendly platform, eliminating the time wasted searching for the right content. Sellers can easily access, customize, and share relevant assets, ensuring consistent messaging and branding across all interactions.

Personalized Customer Spaces
Every client is unique, and tailoring sales presentations to individual needs can be a daunting task. Brand Wings' Customer Spaces feature allows sellers to create personalized collections of assets for specific client groups. Whether it's a tailored product catalog, targeted marketing materials, or customized training resources, sellers can impress clients with personalized experiences that resonate and drive engagement.

Learning Management
Continuous learning is key to sales success, but traditional training methods can be time-consuming and ineffective. Brand Wings' Learning Management system offers interactive and engaging training modules that empower sellers to upskill, onboard new team members seamlessly, and stay updated with the latest product knowledge and sales techniques. This not only boosts confidence but also enhances sales effectiveness.

Real-Time Analytics and Insights
Data-driven decision-making is crucial in today's competitive landscape. Brand Wings provides real-time analytics and insights into sales performance, content engagement, and customer interactions. Sellers can track key metrics, identify trends, and optimize their strategies for maximum impact, driving sales efficiency and effectiveness.

In conclusion, the Brand Wings sales enablement platform is a game-changer for sellers, enhancing efficiency, boosting sales effectiveness, and making their lives easier. By leveraging the platform's features and advantages, sellers can streamline their workflows, personalize client interactions, stay informed with real-time insights, and collaborate seamlessly with their teams. It's time to revolutionize your sales approach with Brand Wings and unlock the full potential of your sales team.


When looking at sales enablement platforms think Brand Wings!

More information at brandwings.com 


]]>Thu, 21 Mar 2024 14:07:11 +0000<![CDATA[Customer Spaces]]>https://www.brandwings.com/blogs/post/customer-spacesBrand Wings allows your sellers to easily share assets with current and potential customers.  While helpful, there are times when your sellers ma ]]>

Brand Wings allows your sellers to easily share assets with current and potential customers.  While helpful, there are times when your sellers may want to provide an organized and professional collection of sales-supporting digital assets to a group of customers.  With our latest release, this is now possible with our new feature called Customer Spaces.  Let's take a look at how to take advantage of this.


To begin, you'll want to set permissions to allow users to take advantage of customer spaces.  In Settings-->Sales Team Roles, select the role you want to enable and then click the Permissions tab.  Check all the options for Customer Spaces:

Next, go in to the Admin Roles and also enable permissions for any roles you want to empower.


Customer Spaces are based on templates that you, as an administrator, first define.  A template is a defined set of assets along with default notes and explanations you create.  Think of this as providing a quick and easy starting point for your sellers.  When you create a template, you will be able to define whether the seller can modify the list of assets you have selected and change the default text.  In this way you can either tightly control how Customer Spaces are used or provide flexibility to your sellers.


To create a Customer Space template in the admin, go to Sales Tools-->Customer Spaces.  Next, click the Create Template button.  You'll be prompted to provide a name for the template and then be brought into the template administration page:

On the Details tab, you have a number of options:

  • Primary Image: Upload an image that will represent the Customer Space template.  The check box below it indicates if the seller can change this image you have provided.
  • Name: The name of the Customer Space template
  • Description: This description will be made available to your sellers, but will not be seen by customers
  • Default Sales User Note to Customer: A Customer Space includes a note from the seller.  You can provide some default content here.  You can also indicate if the seller is able to edit this note.
  • Allow Sales User to Add and Remove Items: On the next tab you will select which assets should be assigned to this Customer Space template.  This checkbox indicates if the seller can change this list of assets you are defining.
  • Labels: Like other sales tools in Brand Wings, you can set Labels that will be associated with this template.

Next, click the Items tab:


In this tab, you can find Assets on the left, and drag them into the Customer Space box on the right.  Note that you can rearrange the assets in the Customer Space box by clicking and dragging.


Now click the Permissions tab:

Like other Sales Tools in Brand Wings, you can define which sellers will have access to this Customer Space template.  You can select Roles and/or Sales Teams.  Just remember that if both areas have selections, both must be true for the sales user to have access.


Remember to click Save when finished!


Now that you have defined a Customer Space, the next step is to make sure the sales portal is properly configured.  First, you may want to add a navigation menu item that points to a list of all available Customer Space templates.  Click and drag the Customer Space List from the General Items into the appropriate location on your menu:

Two other potential updates to make in the admin are:

  • On the Inside Pages tab of the Portal Theme area, be sure to map a layout to the Customer Space type.
  • Since customers can be notified about the customer space via email, you can also define a notification template.  Be sure to use the {{Link}} Merge Tag in the template so that a URL to the Customer Space can be added to the email.

Sales Portal

Now that we have created a Customer Space template in the admin, let's review the seller experience.  After your seller has logged into the portal, there are a few different ways they see and use the Customer Space templates you have created.  If you added the Customer Spaces List menu item to a navigation menu, the seller can click (or tap) this link to see the templates:

Next, your seller can click on "See Details" for the desired template.  This opens a detail page:

After reviewing the details, the seller can click the "Create New Customer Space" button to get started.  This next screen allows the seller to customize the space (if needed) and share it with contacts:

Depending on the permissions you set in the template, your seller has a number of options:

  • Update the Customer Space name
  • Update the image
  • Update the note to the customer
  • Add, remove, or re-order assets.


The seller can also select one or more contacts to send the customer space to (if desired) as well as an expiration date.  When finished, your seller should click the Save button.  Next, your seller is prompted to either send an email to the contacts or generate a link to the Customer Space:

The seller can access this Customer Space through the Activity Stream.  By clicking on the detail icon on the right of the activity stream item opens a detail screen:

Note the tabs on this screen that include additional information:

  • Items: List of assets in the Customer Space
  • Contacts: The Contacts that have access to the Customer Space
  • Activity History: Key events such as when Contacts visit the Customer Space


We hope you find this new feature useful for further enabling your sales teams!

]]>Sat, 17 Dec 2022 13:54:28 +0000<![CDATA[Brand Wings Helps ISW Revolutionize Its Dealer Marketing ]]>https://www.brandwings.com/blogs/post/brand-wings-helps-isw-revolutionize-its-dealer-marketing

National Wholesaler Enjoys Greater Sales Efficiency with Brand Wings Through-Channel Marketing Automation 

West Chicago, IL — October 26, 2021 — Brand Wings today announced the successful ramp-up of its Sales Enablement platform with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform in order to improve its dealers’ and direct sales teams’ efficiency and productivity.  

 

Imaging Supplies Warehouse is a master distributor of printing solutions for the personalization garment and digital decoration market. Thousands of North American businesses that print custom designs on garments order their supplies from 65+ regional independent dealers who source from ISW. 

 

Fast, efficient fulfillment of dealer orders is critical to ISW’s success and it’s one of the wholesaler’s competitive advantages. Its marketing team had limited internal resources to manage, distribute, and update brand assets for its 65+ resellers. Outdated communications processes were being used, like cloud folders, email, and phone calls to share asset updates. These processes were inefficient for tracking and control of its brand assets through its reseller network and direct sales force.  

 

ISW was looking for a digital repository – a centralized portal where its sales teams could quickly access the product information, marketing collateral, and sales content they need. In discovering Brand Wings Sales Enablement platform, ISW was impressed with the solution’s robust sales tools, brand asset management, and performance analytics. Its dealers and partners were delighted with the platform's ease of access, intuitive navigation, and reliable processes. 

 

“Brand Wings was an amazing fit for us, at just the right time,” said Steve Miller, ISW’s marketing director. ““When we introduced our Brand Wings portal to our channel partners, they were in awe. The word we heard from them in describing this solution’s value was ‘revolutionary.’ That’s a powerful word,” Steve said.  

 

With the brand asset management tools, ISW is now able to ensure brand consistency through its various sales teams. Brand Wings’ marketing tools are boosting ISW’s sales team’s efficiency and its performance analytics are providing insights into ISW’s sales team activity. 

 

“Brand Wings’ analytics build our teams’ confidence, helping us to know what information is most useful to reps and what’s not,” Miller said. “With this knowledge, we can respond more quickly to customer needs, providing more relevant educational material that also benefits our end users. It’s a great way for us to re-engage our customers with useful content.” 

 

ISW also estimated that over the course of a month, each of its own sales reps and its dealers’ sales were previously spending a minimum of two hours per month searching for and sharing marketing assets. “Brand Wings has made our jobs easier,” Steve said. “Now everyone enjoys greater confidence in knowing they have the right info and that it is current and accurate. Brand Wings absolutely 100 percent gives ISW a competitive advantage.” 

________________________________________________________________________________ 

 

About Brand Wings: West Chicago, Illinois-based Brand Wings is a SaaS-based Sales Enablement platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or to schedule a demo, visit www.brandwings.com. 

 

]]>Thu, 21 Oct 2021 16:34:49 +0000<![CDATA[What is a channel partner anyway?]]>https://www.brandwings.com/blogs/post/what-is-a-channel-partner-anyway

Sometimes corporate jargon even confuses people in corporations. Consider the term Channel Partner. Its definition is cloudy.  

                                                                                                             

Simply put, a channel partner is a person or company that works with a producer (or brand) to market, distribute, and sell its goods or services to end customers. The “channel” is the distribution chain that connects the producer to the final buyer. The “partner” is the intermediary party in between the two ends of the chain. 

 

A channel partner can be an external company like a dealer, distributor, or retailer. It may also be an internal part of the producer’s organization, like direct sales, marketing teams, or field offices. It can also be an associated party like a franchisee or an affiliated business unit. 

                 

In any of these structures, there are gaps, hurdles, and inefficiencies in consistently representing the brand, maintaining clear marketing communications, and capturing insights.  

                 

Those inefficiencies are why Brand Wings was born: To enable the brand and its channel partners to mutually share, understand, and support the common goals of sales and customer growth. Our simple, scalable, affordable platform enhances brand marketing, campaign efficiency, and sales effectiveness like no other alternative. 

]]>Tue, 28 Sep 2021 19:12:25 +0000<![CDATA[Sales Team Types]]>https://www.brandwings.com/blogs/post/2021-08-25-sales-team-typesMany organizations sell their products and services through a variety of channels, including direct sales and various types of partners. Understanding the activities of the type of channel overall, not just a specific channel organization, is important.]]>

Many organizations sell their products and services through a variety of channels, including direct sales and various types of partners.  Understanding the activities of the type of channel overall, not just a specific channel organization, is important.  To help with this, Brand Wings has introduced a way to better organize your sales teams by types.


To begin, create a list of the various types of sales teams:


1) In the Brand Wings admin, go to Settings-->General Settings

2) Click on the Sales Teams tab

3) Click "Add Team Type" to create a new team type.

4) Provide a name, select an icon, and indicate whether the team is internal or external to your company.

5) Click "Add Team Type" to save.

Now that you have defined one or more Sales Team types, you can assign a type to each of your sales team.  In the admin, go to Settings-->Sales Teams.  Select the sales team to edit or create a new one.  Select the team type from the "Type" drop down list.  Be sure to click Save when finished.


The Sales Team Type is now a filter in a few key places throughout the admin application.  In the Activity Stream, you can filter by type in addition to specific sales teams:

]]>Wed, 25 Aug 2021 14:21:00 +0000<![CDATA[Suppliers win by building channel mindshare]]>https://www.brandwings.com/blogs/post/suppliers-win-by-building-channel-mindshareMeet Dan, an independent sales agent who buys products from dozens of suppliers across the country and sells them to businesses in his area. Many of D ]]>

Meet Dan, an independent sales agent who buys products from dozens of suppliers across the country and sells them to businesses in his area. Many of Dan’s suppliers compete with similar products in the same category. Some make it easier to do business with than others. 

  

For his sales presentations, Dan often needs to order customized marketing collateral and personalize them with the appropriate brand logos and assets. He receives these assets from his suppliers via email. He stores them and downloads them from cloud folders - or however his suppliers distribute brand materials. It’s a very “20th century” marketing workflow. 

  

Dan is busy, he’s not super tech-savvy, and he really just wants to sell more stuff. Therefore he adopts the 80/20 rule and focuses on selling a few “easier” suppliers’ products. “Other” suppliers are out of sight, out of mind. 

  

Brands distributing products through channel sales know this is a very real scenario, and doesn’t work well. 

  

Now meet Brand Wings marketing automation. No email, no hard-to-find or off-brand assets. With easy 24/7 web access, channels can access and customize the brand assets they need to sell more stuff. Brand Wings makes it easy on all the Dans. It maintains brand identity, increases mindshare, and drives sales.

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