Next, go in to the Admin Roles and also enable permissions for any roles you want to empower.

Customer Spaces are based on templates that you, as an administrator, first define.  A template is a defined set of assets along with default notes and explanations you create.  Think of this as providing a quick and easy starting point for your sellers.  When you create a template, you will be able to define whether the seller can modify the list of assets you have selected and change the default text.  In this way you can either tightly control how Customer Spaces are used or provide flexibility to your sellers.

To create a Customer Space template in the admin, go to Sales Tools-->Customer Spaces.  Next, click the Create Template button.  You'll be prompted to provide a name for the template and then be brought into the template administration page:

On the Details tab, you have a number of options:

• Primary Image: Upload an image that will represent the Customer Space template.  The check box below it indicates if the seller can change this image you have provided.
• Name: The name of the Customer Space template
• Description: This description will be made available to your sellers, but will not be seen by customers
• Default Sales User Note to Customer: A Customer Space includes a note from the seller.  You can provide some default content here.  You can also indicate if the seller is able to edit this note.
• Allow Sales User to Add and Remove Items: On the next tab you will select which assets should be assigned to this Customer Space template.  This checkbox indicates if the seller can change this list of assets you are defining.
• Labels: Like other sales tools in Brand Wings, you can set Labels that will be associated with this template.

In this tab, you can find Assets on the left, and drag them into the Customer Space box on the right.  Note that you can rearrange the assets in the Customer Space box by clicking and dragging.

Now click the Permissions tab:

Like other Sales Tools in Brand Wings, you can define which sellers will have access to this Customer Space template.  You can select Roles and/or Sales Teams.  Just remember that if both areas have selections, both must be true for the sales user to have access.

Remember to click Save when finished!

Now that you have defined a Customer Space, the next step is to make sure the sales portal is properly configured.  First, you may want to add a navigation menu item that points to a list of all available Customer Space templates.  Click and drag the Customer Space List from the General Items into the appropriate location on your menu:

Two other potential updates to make in the admin are:

• On the Inside Pages tab of the Portal Theme area, be sure to map a layout to the Customer Space type.
• Since customers can be notified about the customer space via email, you can also define a notification template.  Be sure to use the {{Link}} Merge Tag in the template so that a URL to the Customer Space can be added to the email.

Now that we have created a Customer Space template in the admin, let's review the seller experience.  After your seller has logged into the portal, there are a few different ways they see and use the Customer Space templates you have created.  If you added the Customer Spaces List menu item to a navigation menu, the seller can click (or tap) this link to see the templates:

Next, your seller can click on "See Details" for the desired template.  This opens a detail page:

After reviewing the details, the seller can click the "Create New Customer Space" button to get started.  This next screen allows the seller to customize the space (if needed) and share it with contacts:

Depending on the permissions you set in the template, your seller has a number of options:

• Update the Customer Space name
• Update the image
• Update the note to the customer
• Add, remove, or re-order assets.

The seller can also select one or more contacts to send the customer space to (if desired) as well as an expiration date.  When finished, your seller should click the Save button.  Next, your seller is prompted to either send an email to the contacts or generate a link to the Customer Space:

The seller can access this Customer Space through the Activity Stream.  By clicking on the detail icon on the right of the activity stream item opens a detail screen:

Note the tabs on this screen that include additional information:

• Items: List of assets in the Customer Space
• Contacts: The Contacts that have access to the Customer Space
• Activity History: Key events such as when Contacts visit the Customer Space

We hope you find this new feature useful for further enabling your sales teams!

West Chicago, IL — January 3rd, 2022 —Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness. 

“While there are many email marketing software platforms in the market, one feature that most lack is brand control,” said Jason Kammes, Chief Revenue Officer of Brand Wings. “Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. Brand Wings, with its Email Campaign Builder feature, solves those problems for brands.”

Previously, sales and marketing teams often became frustrated in managing email campaigns that require both content customization and brand compliance. “Effectively, there was a trade-off between user flexibility and brand control,” Kammes added. “Brand Wings changes that by allowing only brand compliant assets to be used in email campaigns while also allowing content customization.” 

How Email Campaign Builder works

Using the intuitive Brand Wings portal, the brand’s portal administrator can design and edit an email campaign by simply building a template that automatically loads the brand’s correct logo and other digital assets. The administrator can then customize the email content and maintain multiple versions of the campaign.

Sales teams can access the template and send their email campaigns to their contacts. The template contains merge tags that automatically personalize the content using brand guidelines. 

Plus, both the brand manager and the sales teams can view real-time analytics about the effectiveness of the email campaign. The Brand Wings activity stream shows when the sales rep sent out a particular email campaign and other details such as clicks, downloads, bounces, or unsubscribe actions. 

In addition to the feature of Email Campaign Builder, the Brand Wings sales enablement platform offers sales teams many other benefits, including: 

• Brand asset management in one central location for all brand marketing content such as presentations, case studies, documents, images, and videos.  Sales teams can easily locate, download, or distribute the assets they need, when they need them.

• One-to-one asset personalization allows brands to define templates (PDF, PowerPoint, or Word) that can be customized or co-branded according to the business rules defined.  Sales teams are empowered to easily create on-brand, personalized content for their customers and leads.

• Brand Wings Analytics provides real-time business intelligence into sales operations and marketing effectiveness. Easy-to-understand dashboards provide dynamic targets and KPI’s.

Email Campaign Builder feature is now generally available to all current and prospective Brand Wings portal customers.

________________________________________________________________________________

About Brand Wings: West Chicago, Illinois-based Brand Wings is a SaaS-based marketing automation platform provider with a goal to simplify brand marketing and enable sales teams. Its vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge. By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency. For more information about Brand Wings or to schedule a demo, visit www.brandwings.com.

The Brand Wings SaaS (software-as-a-service) solution was launched on April 5 with the mission to help brands enhance their marketing and sell more through their channel partners. This innovative marketing automation platform helps resellers, retailers, and franchisees to improve brand consistency, campaign efficiency, and sales effectiveness. 

The solution includes a dedicated, private web-based portal that is customizable for each client. The intuitive interface is secure and intuitive with a content library that is accessible 24/7 to subscribing brands and their channel partners. Ideal markets for the Brand Wings platform includes channel-driven segments such as technology, retail, automotive, manufacturing, and healthcare.

“While it was a difficult decision to leave my previous employer after 20 years, the once-in-a-career opportunity to join an innovative solutions company like Brand Wings was too good to pass up,” says Jason Kammes, Brand Wings’ chief revenue officer. “Brand Wings brings compelling and differentiated value to channel marketing automation and I’m excited to introduce our solutions to new brand clients.”

For more information or to schedule a demo, visit www.brandwings.com.

________________________________________________________________________________

About Brand Wings: Brand Wings is a SaaS-based through-channel marketing automation (TCMA) platform provider based in West Chicago, Illinois. Brand Wings’ vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge.

Brand Wings’ CEO and founder, Greg Salzman, has deep expertise in starting, growing, and leading software companies. Prior to establishing Brand Wings and creating its platform, Salzman was founder/president of Aleyant, a leading software company serving the web-to-print, estimating and production, and prepress automation workflow software environment.

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. 

Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The marketing automation platform gives brands and partners an easy-to-use portal, allowing them to assess and improve brand consistency, campaign efficiency, and sales effectiveness.

“Our innovative platform boosts the success potential of small and mid-sized brands like no other TCMA solution on the market today,” says Greg Salzman, Brand Wings CEO and founder. “We developed Brand Wings based on years of collaboration with resellers, retailers, and franchisees. The result is a sophisticated and simplified web-based partner portal with unparalleled flexibility, ease of use, and customization, which enables channels to sell more.”

Key Features of the Brand Wings platform:

• Dedicated private portal, customizable for each client

• Dynamic templates for channel partners to easily personalize

• Centralized content library for clients’ digital assets

• Product library for channel partners to access

• Lead & deal tracking 

• Performance data and analytics

Numerous industries benefit, including: 

• Technology

• Retail

• Automotive

• Manufacturing

• Healthcare

Numerous channel partner types benefit, including: 

• Distributors

• Retailers

• Franchisees

• Dealers

• Affiliate Partners

• Agents & Consultants

• Value-Added Resellers (VARs)

By deploying Brand Wings through their channel partners, brands can grow their channel efficiency, knowledge, and mindshare, while improving their brand consistency and communications. 

For more information or to schedule a demo, visit www.brandwings.com.

________________________________________________________________________________

About Brand Wings: Brand Wings is a SaaS-based through-channel marketing automation (TCMA) platform provider based in West Chicago, Illinois. Brand Wings’ vision is to enable brands and their channel partners to achieve limitless success through greater communication, information, and knowledge.

Brand Wings’ CEO and founder, Greg Salzman, has deep expertise in starting, growing, and leading software companies. Prior to establishing Brand Wings and creating its platform, Salzman was founder/president of Aleyant, a leading software company serving the web-to-print, estimating and production, and prepress automation workflow software environment.