You can see I created just one sentence.  Next, I'm going to click the Smart Text option that appears in the menu on the bottom right.  This gives me multiple options:

Since I need more content, I'm going to start by clicking the Expand Content button.  After just a few seconds of processing, Smart Text expands my sentence into the following:

Obviously I'll want to do some fine tuning and some formatting, but Smart Text gave me a great head start here.  Feel free to test out all the new Smart Text options and let us know how it goes!

You can enter a name and description for the lesson.  Next, select an Asset you want the sales user to review.  Enter the minimum review time, in minutes, and click Save.

Now let's create a brief quiz to test their knowledge.  Click Add Lesson.  After entering a Name and Description, choose the Quiz option:

When you select the Quiz option, a few more options appear:

• Minimum Total Points to Pass: As you create multiple choice questions in the quiz, you can assign points for correct answers.  This is the total number of points that must be earned to pass.
• Action if User Fails: Select an option to indicate what should happen if not enough points were earned.  In this example, the user will need to restart the Section, which means re-reading the Asset we already assigned as the first Lesson.
• Message for Passing Quiz: If the user passes, this text will be displayed before proceeding to the next Lesson 
• Message for Failing Quiz: If the user does not receive enough points, display this text before taking the Action if User Fails step you just selected.

Click Save when finished with these settings.  Now click Add Question to start building out the Quiz.

Create as many choices as you wish.  Note that you can assign point values for a correct choice, and there can be more than one correct choice per question.  You can also provide feedback to the sales user for a correct or incorrect answer.  Be sure to click Save when finished.

You can continue to add Sections and Lessons as needed.  As you navigate through the Course creation area, you'll notice the same set of icons when you are looking at a list of Sections, Lessons, or Quiz questions:

• Trash Can: Click this to delete the item
• Eye: Click to edit the item
• Arrows: Click and drag to reorganize.

Now that you have created a Course, we have a few more settings to make.  First go to Portal --> Theme Design --> (Select Theme) --> Menu Tab.  You may want to add Learning and Training to a navigation menu by clicking and dragging "Learning and Training" from the General Items area into your navigation structure:

Next, click on the Inside Pages tab and making sure Learning and Training has a Page Layout selected:

A very powerful feature is to limit access to various sales tools, such as Assets, to only those users that have successfully completed a Course.  Go to Sales Tools-->Assets and select an Asset. Then click on the Permissions tab.  In the Required Courses section, uncheck the "No Courses Required" option and then check which Course(s) must be completed for the sales user to have access:

Be sure to click Save when finished.  Now, let's invite some sales user to it.  Navigate back to the list of Courses, and click the Send icon next to the Course:

When inviting sales users to the Course, there are three different ways to select the recipients of this invitation:

• All Sales Users
• Select Individual Sales Teams: As the name suggests, you may select one or more sales teams to the Course
• Select Individual Users: Only send the Course to one or more individuals

If you select the first two options, you can also check the box to automatically have new sales users you create be invited to the Course.

When finished, click the Send Invitation button.

When a Sales User logs into their Portal, they will be greeted with this notification:

The Sales User can complete the Course you have created.  Later, if you want to see the users's progress, you can find it in the Activity Stream. Click the eye icon next to the item on the Activity Stream to view the engagement report:

You have now learned the basics for our new Learning Management System.  As always, please contact us if we can be of any assistance.  Happy learning!

The Challenges of Content Management 

Sales and marketing content is critical to the success of your organization. It is the foundation of your sales and marketing efforts and is essential to communicate your value proposition, features and benefits of your products and services, and the differentiators. 

Managing sales and marketing content is a challenge for many organizations. The content is often scattered across multiple platforms, systems, and locations, making it hard to find and access. This makes it difficult for sales reps to be productive, leading to lost opportunities, decreased productivity, and lower revenue.

The Importance of Centralizing Sales and Marketing Content

Centralizing all sales and marketing content is essential to your organization's success. It helps you to improve sales and marketing alignment, streamline communication, enhance sales content management, optimize sales performance, and increase sales productivity.

Sales and Marketing Alignment

To ensure sales and marketing are aligned, all teams need access to the same content and it needs to be in one place. This helps to reduce content duplication, inconsistencies, and inaccuracies, leading to better brand messaging, higher customer satisfaction, and increased revenue. A sales enablement platform can ensure that the content is aligned with the overall sales strategy and provides access to real-time data analytics to measure performance.

Streamlined Communication

Centralizing all sales and marketing content streamlines communication between the marketing and sales teams. This results in better collaboration, faster response time, and improved customer experience. A sales enablement platform provides a centralized communication platform that enables sales reps to communicate effectively, respond promptly, and build better relationships with their prospects.

Enhanced Sales Content Management

Content management is important for ensuring the consistency of your message and brand. Centralizing sales and marketing content makes it easier to manage version control and updates. It improves the accuracy of the customer information provided by your sales team, reduces content redundancy, and enhances branding.

Increased Sales Productivity

Centralizing all sales and marketing content increases sales productivity by providing sales reps with the essential tools, processes, and content they need to be productive. It helps sales reps to focus on high-value activities, minimize administrative tasks, and increase their productivity. This makes it easier for them to access the right content at the right time, leading to better engagement and conversion with prospects.

One Team, One Location. 

Centralizing all sales and marketing content is essential to improving sales and marketing alignment, optimizing sales performance, and increasing sales productivity. If you’re interested in learning more about how a sales enablement platform can help you centralize your content and enhance your sales and marketing efforts, book a discovery call or schedule a demo of the Brand Wings sales enablement platform at Schedule a Demo | Brand Wings

It’s a Challenging Time for Sales Leaders 

The ever-changing customer expectations, increased competition, and a growing product portfolio can pose challenges to sales leaders in achieving their ultimate goal of driving revenue and closing more deals.  The key to success is efficiency, and that’s where a sales enablement platform makes all the difference. 

How can a Sales Enablement Platform Help?

Streamline the Sales Process: A sales enablement platform provides sales teams with the right content at the right time, allowing them to quickly and efficiently respond to potential customer needs. Repetitive tasks can also be automated, freeing up more time for selling.

Improve Customer Engagement: With a sales enablement platform, sales teams can create custom presentations, proposals, and demos tailored to each customer's unique needs. Collaboration with other departments such as marketing and product teams can also ensure messaging consistency and relevance to target audiences.

Measure Performance and Improve Training: The platform allows sales leaders to track sales team performance and behavior in real-time, identify trends, and pinpoint areas that need additional training or coaching. Data-driven decisions can be made to improve the sales process, forecast better, and sell more effectively.

Enable Remote Selling: A sales enablement platform bridges the gap between remote sales reps and provides a centralized platform where they can access training, content, and customer data. This ensures everyone on the sales team is on the same page regardless of location.

Increase Sales Productivity: By providing sales reps with the right information, tools, and resources, a sales enablement platform can increase productivity and reduce time spent on administrative tasks.

Centralize Your Content: All sales materials are centralized on a sales enablement platform, providing sales representatives with immediate access to the correct content. This eliminates time spent searching for material and allows them to be more efficient and better prepared for sales meetings.

Customizable and Trackable: Sales reps can create custom presentations, mailers, and catalogs in minutes, and sales managers can track the effectiveness of the content. The platform can separate the right collateral from the irrelevant, improving the team's overall performance.

Lead Nurturing: A sales enablement platform nurtures leads by providing prospects with a variety of tailored content, pushing them further down the sales funnel until they are ready to purchase. This approach can improve conversion rates and increase sales efficiency.

Collaboration: The platform enhances collaboration between sales and marketing teams, allowing for feedback and refinement of content for maximum impact. Effective communication between sales and marketing teams results in more efficient marketing strategies that boost the bottom line.

The Bottom Line 

Investing in a sales enablement platform can revolutionize your sales process, increase sales efficiency, and drive revenue. Streamlining the sales process, improving customer engagement, measuring performance and improving training, enabling remote selling, and increasing sales productivity are all benefits of implementing a sales enablement platform. It's time to give your sales team the tools they need to succeed in today's competitive marketplace.

If you’re ready to talk about how a sales enablement can help boost your team’s efficiency, book a discovery call or schedule a demo of the Brand Wings sales enablement platform at Schedule a Demo | Brand Wings